New logos are often controversial, but they can revitalize a service and bring new attention to it. Waze is a service that has been around for a long time, 14 years to be exact, and it’s getting its first major brand refresh in a long time. Along with a cleaned-up logo and new wordmark, the service is getting bright colors and playful in-app icons.
As mentioned, Waze has been around for a long time. It was bought by Google back in 2013, about 6 years after the company started. The service has pretty much retained the same identity from the beginning. Now, the cute little car icon is getting cleaned up and the wordmark font has been updated. The car is rounder and even more friendly, while the font is a little more “professional” looking. As you can see from the image above, this is really the first big refresh the brand has seen.
To go along with the new logo, Waze is introducing a new color scheme and playful in-app icons. The colors are much brighter and they really pop out with the new thicker black borders. The in-app icons themselves have also been given black borders, making them much easier to see. Everything is much flatter, bolder, and more expressive.
The mobile app will soon be updated to match this new design, Waze didn’t say when to expect it. I always felt the Waze app looked a little outdated and that was reflected in the old logo. The new design isn’t a gigantic change, but it is enough to make the service feel modern. Waze is an excellent alternative to Google Maps (which also recently got a new logo) and it’s worth a try if you travel often.
Waze - GPS, Maps, Traffic Alerts & Live Navigation (Free, Google Play) →
Source: Waze
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